Maf Owns What Mall In Dubai? (TOP 5 Tips)

Mall of the Emirates boasts an indoor ski slope. MAF owns the rights to the LEGO store and American Girl in the Middle East.

  • MAF owns and operates 13 hotels and 29 malls, including Mall of the Emirates in Dubai and the Mall of Egypt in Cairo. It also has the exclusive license to operate hypermarkets for French company Carrefour across the Middle East, North Africa and Central Asia.

Is Carrefour owned by MAF?

Carrefour was launched in the region in 1995 by UAE- based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region.

Who owns malls in Dubai?

We are the region’s leading integrated lifestyle provider.

  • Shopping Malls.
  • Hotels.
  • Communities.
  • Grocery Retail.
  • Lifestyle.
  • Cinemas.
  • Entertainment.
  • Energy & Facilities Management.

Is UAE Carrefour French?

Carrefour (C4) is a large French hypermarket chain with stores around the world, including in Dubai and other emirates in the UAE. Carrefour supermarkets in the UAE are operated by the Majid Al Futtaim (MAF Group) and several are located in MAF shopping malls in the UAE.

How many LuLu are there in UAE?

SELECT A STORE Today, LuLu symbolizes quality retailing with 223 stores and is immensely popular with the discerning shoppers across the Gulf region.

What is MAF Carrefour?

Majid Al Futtaim has developed a number of fully-owned and localised Carrefour store formats, as well as multiple online offerings to meet the growing needs of its diverse customer base across the region.

What is the difference between Al-Futtaim and Majid Al Futtaim?

The Al-Futtaim family split its business interests in 2000 with Abdulla Al Futtaim controlling the automotive and mainly retail business, and his cousin Majid controlling a property development business (now known as Majid Al Futtaim Group).

Is Ikea Majid Al Futtaim?

IKEA is a leading Swedish home furnishing specialist that dates back to 1943, when the founder Ingvar Kamprad wanted to offer a better everyday life for the many people. Al-Futtaim holds the franchise rights for IKEA in Egypt, Oman, Qatar and the United Arab Emirates.

Who is the Burj Khalifa owner?

Emaar Properties PJSC is the Master Developer of Burj Khalifa and is also one of the largest real estate companies in the world. Mr. Mohamed Alabbar, Chairman of Emaar Properties, said: “Burj Khalifa goes beyond its imposing physical specifications.

Who is the owner of Emaar Dubai?

A global entrepreneur with active interests in high-value property development, retail, luxury hospitality, mining and commodities, Mohamed Alabbar is the founder and chairman of Emaar Properties PJSC.

Who owns Emaar Dubai?

Mohamed Ali Rashed Alabbar is the founder and chairman of Emaar Properties PJSC, one of the leading developers in the UAE. He holds a combined net worth of US $76 million and is ranked at No. 8 in the list of UAE’s top 10 richest politician.

Who is the owner of Vox cinema?

Owned and operated by Majid Al Futtaim Cinemas, VOX Cinemas is the cinema arm of Majid Al Futtaim, the leading shopping malls, communities, retail and leisure pioneer across the Middle East, Africa and Central Asia.

How rich is Majid Al Futtaim?

Career. He was the founder and owner of the Majid Al Futtaim Group, which he began in 1992 after splitting the Al Futtaim empire with his cousin. According to Forbes, Al Futtaim’s net worth was US$4 billion, in September 2021.

What happened to Majid Al Futtaim?

His real estate empire, including malls, grocery stores and luxury hotels, transformed the Persian Gulf city into a global tourism hub.

Shopping Malls

Majid Al Futtaim constructs and runs a variety of community and regional malls ranging in size and kind. Each mall is carefully designed to satisfy the unique demands and requirements of the area in which it is located. Our shopping centers portfolio has become internationally famous for its innovation in the shopping center, retail, design, and construction industries, among other things. We develop ‘destination’ malls that provide more than simply wonderful shopping, such as Ski Dubai, Magic Planet, and VOX Cinemas, in addition to a variety of distinctive leisure attractions.

This has enabled these retailers to strengthen and grow their brands strategically across a diverse market.

Majid Al Futtaim shopping malls

Saturday, February 12th, 2022 (UAE) Coronavirus in the United Arab Emirates: A portion of the content on this page has become out of date as a result of the emergency measures implemented in the United Arab Emirates to cope with the coronavirus outbreak. Check with official or trustworthy sources to be sure.

Majid Al Futtaim (MAF) Group Shopping Malls

Listed below are the retail malls owned and operated by the Majid Al Futtaim Group (MAF Group), which are located in Dubai, the United Arab Emirates, and other worldwide destinations.

  • MAF, based in Dubai, develops and operates shopping malls throughout the United Arab Emirates and the Middle East region
  • MAF also operates a number of Carrefour hypermarkets throughout the Middle East through their subsidiary Majd Al Futtaim Retail
  • Carrefour supermarkets can be found in Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates
  • And more Carrefour supermarkets are planned for Bahrain, Iran, Lebanon, Pakistan, and Syria
  • MAF also operates a MAF Group is a separate business from Al Futtaim Group, despite the fact that both companies are domiciled in Dubai.

List of Majid Al Futtaim Group Shopping Malls

MAF shopping malls in UAE
Shopping Mall Location Country Shops F B Opening Date Notes
Abu Dhabi UAE JV with Mubadala
Abu Dhabi City Centre Abu Dhabi UAE planned Reported 26 March 2012, name not confirmed
Ajman City Centre Ajman UAE
Al Shindhaga City Centre Dubai Creek UAE 75 2016
Al Zahia City Centre Sharjah UAE 360? 2020? Part of Al Zahia community
Deira City Centre Deira UAE 1995
Mall of the Emirates Al Barsha UAE 630 100 Sep 2005
Matajer Al Juraina University City, Sharjah UAE 35 2012
Matajer Al Khan Al Taawun, Sharjah UAE 11 2012
Matajer Al Mergab Sharjah UAE 24 2012
Matajer Al Quoz Sharjah UAE 18 2011
Me’aisem City Centre Dubai UAE 53 2015 No cinema
Mirdiff City Center Mirdif UAE Mar 2010
My City Centre Al Barsha Al Barsha South UAE 25 2016 Carrefour Market, City Centre Clinic
My City Centre Al Dhait RAK UAE 30 2018
My City Centre Masdar Abu Dhabi UAE 21 2014? Reported as open in Apr 2019?
My City Centre Nasseriya Sharjah UAE 21 2014 Carrefour
Fujairah City Centre Fujairah UAE 2011 (scheduled) announced January 2009
Sharjah City Centre Sharjah UAE

MAF shopping malls outside the UAE

Shopping Mall Location Country Shops F B Opening Date Notes
Bahrain City Centre Manama Bahrain September 2008
6th of October City shopping mall Egypt under construction
Al Maza City Centre Egypt 2008 (scheduled)
Al Shourouq City Centre Egypt property company
Alexandria City Centre Egypt
Cairo City Centre Egypt
Maadi City Centre Cairo Egypt 87 2002
Mall of Egypt Cairo Egypt 350 Ski Egypt indoor skiing
Nasr City Centre Egypt planned
Nozha City Centre Egypt planned
Hyperstar hypermarket Tehran Iran August 2009 Not with Carrefour, 9,000 sq meters
Iran 2012 (planned) Maybe.
Amman City Mall Jordan
Dbayeh Shopping Mall Lebanon
Beirut City Center Beirut Lebanon 2013 November 2009 news²
Mall of Oman Muscat Oman Q4 2017 Announced 22 Dec 2013
Muscat City Centre Muscat Oman Oct 2001
Qurum City Centre Muscat Oman Oct 2008
Sohar City Centre Sohar Oman Jan 2019?
Qatar Entertainment City Doha Qatar planned see note (1) below table
Jeddah Riviera Mall Saudi Arabia 2010 (scheduled) Al Ghazzawi Group JV, announced July 2007
Mall of Saudi Riyadh Saudi Arabia 600 2025 Q1? Indoor skifield. Also reported opening in 2022?
City Centre Ishbiliyah Riyadh Saudi Arabia 250 2018?
Riyadh Saudi Arabia planned? reported 26 Mar 2012
Saudi Arabia planned November 2009 news²
Damascus Syria 2012 (planned) Part of MAF Khams Shamat mixed used development?
Damascus Syria planned November 2009 news²
Yemen planned
  1. Qatar Entertainment City is a joint venture between Qatar Investment Authority (QIA) and Abu Dhabi Investment House (ADIH) that will create a retail, hotel, and office complex in Doha’s “Downtown Precinct.” The announcement was made on November 18, 2008, and a Bloomberg story published on November 3, 2009 included preliminary details of proposed retail complexes, including a second in Damascus.

MAF rebranding

Most, if not all, of MAF’s “City Centre” retail malls were renamed in 2013 or 2014 (?) with the location name relocated from the beginning to the end of the design, for example, Deira City Centre became City Centre Deira, and the logo was updated. The domain names for websites were also modified.

MAF news and general information

Carrefour supermarkets are also operated by MAF in Armenia, Georgia, and Kazakhstan.

MAF Properties facts and figures (02 May 2010 press release)
  • With a total Gross Leasable Area (GLA) of 800,000 square meters, MAF Properties manages 10 shopping malls throughout the Middle East and North Africa (MENA) area. MAF Properties is a subsidiary of MAF Properties. With the completion of four more malls, the total area is expected to grow to more than 1.3 million sq m by 2014. The scale of this building is roughly equivalent to the size of The Dubai Mall. Actually, that’s an unfair comparison because the GLA of the Dubai Mall is around 350,000 sq m, whereas the entire size is 1.1 million sq m. In 2009, the total number of customers that visited MAF retail malls reached 120 million.
MAF shopping mall expansion
  • In response to the recent launch of the new Fujairah City Centre, Gulf News quoted Peter Walichnowski, CEO of MAF Properties as stating, “Our objective is to double the size of our present portfolio of 11 malls in order to add between 10 and 12 more malls in the next five years.” Majid Al Futtaim Properties is to invest AED 12.8 billion ($3.5 billion) in the development of four new retail malls in Egypt, Lebanon, Syria, and the United Arab Emirates by 2014 or 2015, according to a press release. Al Bayan newspaper published an article on March 17th, 2010 stating that MAF Properties intends to develop ten new retail malls in the Middle East area. The exact location is uncertain. According to Reuters, the building of MAF retail malls and/or Carrefour hypermarkets is planned in Iran, Lebanon, Oman, Saudi Arabia, Syria, Yemen. Approximately 8-10 projects could be completed by 2014

MAF new shopping mall developments and expansion projects

  • Beirut City Center retail mall in Lebanon – building began in September 2009 and is planned to be completed in the first quarter of 2013. The development was estimated to have cost $300 million. The location is on the Beirut – Damascus highway in the Hazmieh neighborhood. Facilities include 200 stores on three levels, 40 restaurants, cafes, and other food outlets, a rooftop dining area, a VOX cinema complex, Magic Planet children’s and family entertainment center, and the first Carrefour hypermarket in Lebanon (with a floor area of 13,000 sq m, according to news reports from March 2012)
  • Approximately 200 stores on three levels. Centrepoint department store (Babyshop, Lifestyle, Shoe Mart, Splash), H M, Jack Wills (UK), Pottery Barn, and Pottery Barn Kids are just a few of the stores and brands to check out. Other amenities include restaurants, cafés, a food court, a roof-top eating area, an entertainment zone called Magic Planet, and a movie theater complex called VOX Cinemas, which is slated to open in early 2013. Hazmieh district is located on the Damascus-Beirut Road, near the Syrian capital.
Cairo Festival City Mall, Egypt
  • 168,000 square meters with 300 businesses, including the first IKEA furniture store in Egypt, Marks & Spencer, and the Carrefour hypermarket (with a total floor space of 10,755 square meters)
  • Opening day is Tuesday, November 26th, 2013. (various opening dates planned or reported from early 2012 to 2015)
  • It is a part of the Cairo Festival City construction (which covers an area of 3 million square meters), which is identical to the Dubai Festival City. Among the amenities will be a gated community with villas and apartments as well as office buildings, hotels, and a new campus for the American International School, as well as Honda and Toyota auto stores.
MAF Khams Shamat shopping mall, Syria
  • Khams Shamat, a US$1 billion (AED 3.7 billion) mixed-use tourist mega-project in Syria’s Sabboura/Yafour region on the Damascus-Beirut highway, is now under construction.
  • Hotels, office space, schools, medical facilities, public parks, art galleries, and an amphitheatre, as well as a retail mall and a town square with outdoor shops, restaurants, and cafés, will be among the services available. The total land area is around one million square meters (not clear if that is for just phase I or the whole project). Phase one construction will take place between September 2010 and 2014 (as announced in a news release on September 7th, 2010)
  • Approximately 200,000 square meters of gross leasable space with 400 stores, including a Carrefour hypermarket, 100 restaurants, a cinema complex with 20 screens, a children’s play area, and a 5-star hotel linked to the shopping mall (according to media sources on October 16th, 2010)
  • MAF Properties intends to build a retail mall, hotel, and office complex in the Syrian capital. The construction cost was AED 3 billion (US$817 million), and the land area was 1 million square meters (Reuters 16 March 2010 – based on comments from MAF CEO Peter Waclichnowski). A report from the same publication stated that MAF is in discussions to create retail complexes in Yemen and Saudi Arabia, and that the company intends to add 14 additional projects by 2015 in Egypt, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the United Arab Emirates, and Yemen
Mall of Oman, Muscat, Oman

  • Majid Al Futtaim announced the opening of a new mall in Oman on December 22nd, 2013. (MAF). Muscat is home to a development expected to cost OR180 million ($467 million), with a land size of 157,000 square meters. 350 stores, a Carrefour supermarket, a theater, and a family amusement complex are among the amenities available. According to MAF, it will be the largest in Oman. The project is planned to be completed by the end of 2017.

Majid Al Futtaim Group personnel

  • Majid Al Futtaim Properties CEO Peter Walichnowski (press release, May 2, 2010)
  • Francois de Montaudouin, CEO of Majid Al Futtaim Group (news release, May 2, 2010). Between 2004 and 2007,

MAF Group jobs and vacancies

  • – a comprehensive listing of all available positions

MAF Group contact information

  • Postal address: Majid Al Futtaim Group, PO Box 60811, Dubai, United Arab Emirates
  • Telephone: +971-4-2949999
  • Fax: +971-4-2940999
  • E-mail: [email protected]
  • Website: [email protected]

Al Futtaim Group information

Al Futtaim Group is a separate legal entity from MAF Group, despite the fact that they were once an one legal organization until a separation occurred in 2000. Malls owned by the Al Futtaim Group include:

  • Festival City, a retail mall in Dubai
  • Cairo’s Festival Centre (Cairo Festival City). Is it scheduled to open in early 2012 (after being delayed since the end of 2010)? Carrefour occupies an area of 10,700 square meters in Cairo Festival City II. The Al Futtaim Group is looking for a second location in New Cairo to create another Cairo Festival City, according to a Reuters article published on October 14, 2009.
Last updateTuesday 22-Oct-2019. Page development 4L 5C.

Jakarta, Indonesia (CNN Indonesia) – The United Arab Emirates (UEA) is a country with vast oil and natural gas reserves. You do not, however, have to be a black gold entrepreneur in order to be on the list of the richest men in the planet. Majid Al Futtaim has demonstrated this. Majid was born in Dubai around the 1930s, according to a variety of accounts. He grew raised in a commercial family close to the royal dynasty, the Al Maktoums, and was educated in the United States. Majid was raised in a business-oriented household, which exposed him to the workings of the commercial world.

  1. The rule permits the Majid family to form joint ventures with foreign corporations in order to offer numerous retail items to the United Arab Emirates, like Toyota and Panasonic, among others.
  2. For a period of time, Majid and his cousin Abdullah shared the responsibility of becoming the family’s business heir.
  3. Majid created a number of huge retail malls in the United Arab Emirates through his holding company.
  4. It was also in that year that he was appointed as a franchisee of the Carrefour supermarket chain in France.
  5. MAF Holding is now the largest mall owner in the world.
  6. Finally, it completed the construction of the Mall of Oman, which will be the largest shopping mall in the Sultanate when it opens in 2021.
  7. As a result, in 2000, he established Vox Cinemas, the first multiplex in the United Arab Emirates.
  8. Majid also expanded MAF Holding’s operations into the hospitality industry.
  9. quotesite From a formal standpoint, Majid aspires to make people’s life simpler by offering a place where they can buy, dine, rest, and play all in one convenient location.
  10. Due to his success in the retail and entertainment industries, Majid is now considered to be one of the wealthiest persons in the United Arab Emirates, if not the entire globe.

On the Forbes Richest People in the World list for 2021, he is ranked 831st. Majid now resides in Dubai with his wife in a mansion that resembles a palace. He also transferred control of the firm to his son Tariq Al Futtaim, who is now in charge of it. (a).

Majid Al Futtaim opens first checkout-free store in UAE

The convenience store, which is powered by artificial intelligence, is intended to give a quick and convenient contactless purchasing experience. Photograph courtesy of Majid Al Futtaim / Carrefour. Carrefour City+, a convenience shop operated by Majid Al Futtaim, an Emirati holding company, has opened in Dubai, United Arab Emirates, without the need to check out (UAE). Carrefour City+, which is located in the Mall of the Emirates, is the region’s first checkout-free shop, and it was the first in the world.

  • Customers may pick their purchases and leave the shop without having to wait in line for payment when they use the MAF Carrefour Application.
  • Using artificial intelligence (AI) and smart technology, Carrefour City+ streamlines inventory management while making shopping for customers more convenient and enjoyable for them.
  • The launch of the store, according to Majid Al Futtaim, demonstrates the importance of the private sector in the UAE’s Fourth Industrial Revolution Strategy.
  • Majid Al Futtaim is a regional real estate company that owns and runs 28 retail malls, 13 hotels, and four mixed-use communities.
  • Tally, an automated inventory robot developed by Simbe Robotics, was installed in 11 Carrefour shops in the United Arab Emirates in February.

Prominent Emirati businessman Majid Al Futtaim dies

It is intended to give a quick and convenient contactless purchasing experience with the use of artificial intelligence (AI). Featured image courtesy of Majid Al Futtaim and Carrefour Located in Dubai, the United Arab Emirates, the Carrefour City+ convenience store is owned and operated by the Emirati holding firm Majid Al Futtaim (UAE). A branch of Carrefour City+, which is located in Dubai’s Mall of the Emirates, is the region’s first checkout-free shop. A total of 1,300 goods are available for purchase at the shop.

Clients may pick their purchases and leave the shop without having to wait in a line for payment when they use the MAF Carrefour App.

Carrefour City+ is outfitted with artificial intelligence (AI) and cutting-edge technology that streamlines inventory management and makes shopping for customers easier than before.

As Carrefour continues to innovate to fulfill the demands of today’s shoppers while also predicting future purchasing patterns, the store represents a significant step forward for retail in the United Arab Emirates and the wider region.” Omar bin Sultan Al Olama, Minister of Artificial Intelligence, Digital Economy, and Remote Work Applications in the United Arab Emirates, officially opened the store without requiring customers to pay at the register.

The inauguration of the shop, according to Majid Al Futtaim, demonstrates the importance of the private sector in the UAE’s Fourth Industrial Revolution Strategy, which was launched in 2015.

– Majid Al Futtaim is a regional real estate company that owns and runs 28 retail malls, 13 hotels, and four mixed-use developments.

Carrefour shops in the United Arab Emirates have been equipped with Tally, an automated inventory robot from Simbe Robotics.

With a suite of sensors intended to function in retail contexts, the Tally robotic autonomous shelf auditing and analytics solution performs shelf audits and provides insights.

Dubai Holding unit sells land to mall developer MAF

DUBAI, United Arab Emirates, January 29 (Reuters) – MAF, the fast-growing shopping mall developer, has purchased a plot of land from a unit of Dubai Holding, which is owned by the emirate’s ruler. The transaction is the latest in a series of plot sales undertaken by state-linked companies in the emirate to raise funding for various projects. The entity, TECOM Investments, sold 1 million square feet of property at its International Media Production Zone (IMPZ), a complex that spans 43 million square feet and is home to a variety of media production facilities.

TECOM has also acknowledged the sale, however neither company has disclosed the amount of the transaction.

TECOM is a subsidiary of Dubai Holding Commercial Operations Group (DHCOG), the flagship firm of Dubai Holding, the commercial empire that serves as the ruler of Dubai.

The company’s profit in 2011 was 204 million dirhams.

In recent years, land sales have become a significant source of revenue generation for Dubai’s state-linked property developers, who have announced new projects and revived stalled ones in order to capitalize on renewed optimism in the real estate market following the collapse of the market following the global financial crisis in 2009.

Nakheel, another state-owned flagship company, sold multiple land plots in the last year, including a $44 million property in its Al Furjan and Jumeirah Village Triangle complexes, among other ventures.

The value of one dollar is 3.6730 UAE dirhams.

UAE’s MAF Properties eyes $817 mln Syria project-CEO

DUBAI, March 16 (Reuters) – The United Arab Emirates (UAE) is a member of the Organization of Islamic Cooperation (OIC). A shopping mall and office project worth $817 million is being planned in Syria by Majid Al Futtaim (MAF) Properties, which is looking for new markets in the Middle East and North Africa outside of Dubai, which is already overcrowded. The company, which is well-known for building an indoor ski slope in Dubai and for entering markets with French retailer CarrefourCARR.PA as the anchor tenant of its malls, will fund the project with its own funds as well as loans from Syrian banks, according to the company’s chief executive officer.

  • “It will be a 3 billion UAE dirham ($816.8 million) project on 1 million square metres of land, and it will have a mall, hotels, and office buildings,” Walichnowski said.
  • On Tuesday, the firm officially opened its doors in Dubai.
  • Walichnowski stated that the company’s malls had demonstrated resilience in the face of the global economic crisis, with sales not experiencing a substantial decline in 2009.
  • Retail sales in Dubai are anticipated to have declined by up to 30 percent in 2009 across the emirate, according to industry estimates.
  • The property crisis that hit the emirate in 2008 resulted in project cancellations and employment losses.
  • World There are 40 shopping malls in Dubai, which is part of the seven-member United Arab Emirates federation and which debuted in late 2008 during the height of the global financial crisis.

The world’s largest retail center, Dubai Mall, is also located here. (With assistance from Louise Heavens) $1 equals 3.673 Uae Dirhams. for-phone -onlyfor-tablet -portrait-upfor-tablet-landscape-upfor-desktop-upfor-wide-desktop-up

About Us – Majid Al Futtaim

Concerning Majid Al Futtaim Founded in 1992, Majid Al Futtaim is the world’s top shopping mall, community, retail, and leisure pioneer in the Middle East, Africa, and Asia, with operations in more than 40 countries. Known as one of the world’s most spectacular corporate success stories, Majid Al Futtaim began with a mission to change the face of retail, entertainment, and leisure by aiming to “create exceptional experiences for everyone, every day.” It has since developed into one of the most renowned and successful enterprises in the United Arab Emirates, with operations in 15 foreign markets, more than 40,000 employees, and the highest credit rating (BBB) among privately-held corporations in the area.

Majid Al Futtaim owns and runs 23 retail malls, 12 hotels, and three mixed-use communities across the Middle East and North Africa, with further ventures in the pipeline.

A portfolio of more than 230 stores in 15 countries is managed by the company, which is the official franchisee for Carrefour in 38 regions spanning the Middle East, Africa, and Asia, and manages an extensive network of distribution centers.

A fashion retail business selling multinational brands such as Abercrombie & Fitch, AllSaints, Lululemon Athletica, Crate & Barrel and Maisons du Monde is owned by the corporation, which is also the parent of the consumer financing company ‘Najm.’ The firm also owns and runs Enova, which is a facilities and energy management company that it operates as a joint venture with Veolia, a global leader in resource optimization and environmental management.

In addition, the company has the rights to The LEGO Store and American Girl in the Middle East, and it is involved in the food and beverage business through a collaboration with Gourmet Gulf, which is based in the United Arab Emirates.

Case Study

In the case of Majid Al Futtaim, In 1992, Majid Al Futtaim was established as a pioneer in the development of shopping malls, communities, retail, and leisure facilities in the Middle East, Africa, and Asia. It all began with one man’s desire to change the face of retail, entertainment, and leisure to “create exceptional experiences for everyone, every day.” Majid Al Futtaim has grown into an extraordinary corporate success story. Since then, it has evolved into one of the most renowned and successful firms in the United Arab Emirates, with operations in 15 foreign markets, more than 40,000 employees, and the highest credit rating (BBB) among privately-held corporates in the area, among other achievements.

The portfolio of shopping malls includes the Mall of the Emirates, the Mall of Egypt, the City Centre malls, the My City Centre neighbourhood centers, and four community malls that are operated in partnership with the Sharjah Municipality and the Government of the UAE.

Majority-owned Majid Al Futtaim runs 322 VOX Cinema screens and 34 Magic Planet family entertainment centers around the Middle East and North Africa, as well as well-known leisure and entertainment destinations such as Ski Dubai, Orbi Dubai, and Ski Egypt.

The firm also owns and runs Enova, which is a facilities and energy management company that it operates in a joint venture with Veolia, a global leader in resource optimization and environmental management.

A relationship with Gourmet Gulf allows the company to enter the food and beverage business. The company also has the Middle East rights to The LEGO Store and American Girl, and it operates in the food and beverage market.

A multi-national, one of a kind, sound project spanning over 150 separate locations.

Majid Al Futtaim’s venues get more than 200 million visitors every year, and some of its products are world-renowned, such as Ski Dubai and the Dubai Waterpark (below). The Majid Al Futtaim brand, on the other hand, was only somewhat well-known among the general public. The Sound Agency was commissioned by Majid Al Futtaim to design a customer journey unlike any other, in which someone would be able to quickly recognize that they were participating in a Majid Al Futtaim experience simply by listening to it.


We began by doing an audit of the Majid al Futtaim brand and conducting a competitive analysis of its competitors. As part of our efforts to gain a better understanding of MAF’s brand and customer experience, we visited The Mall of the Emirates in Dubai, where we recorded sound readings and measurements of the main mall’s features such as Carrefour, Magic Planet, Ski Dubai, and the Vox cinema, all of which are part of the company’s offerings. In addition, we performed an audit on an exterior property in Sharjah known as ‘al zahia’.

We built our sound-based assets on our findings as well as the Majid Al Futtaim brand values of “Bold, Passionate, Together.”

‘The Sonic’

On paper, the idea was straightforward: start with the current sonic identity and develop it from a frigid, minor-key rendition to a warmer, bolder version of the same brand. Afterwards, distribute it throughout every possible touchpoint. We developed many variants of the sound for use in all of MAF’s marketing materials. Designing and producing unique event music, new ringtones based on the sonic for download, notification sounds for the website and apps, a podcasting kit, and a set of audio guidelines to assist in the digital distribution of all the assets.

The Mall of the Emirates

The Galleria at The Mall of the Emirates is a shopping mall in Dubai, United Arab Emirates. The installation of our physical solution at the Mall of the Emirates began at the same time as the rollout of the digital marketing assets for the mall. Designed to guarantee that someone could quickly recognize that they were in a Majid Al Futtaim experience based just on the sounds they heard, this solution was implemented. Our plan revolved around the creation of 43 branded generative soundscapes to be played throughout The Mall of the Emirates, each one built from the ground up to fit the theme of the mall itself.

  • Include the sonic logo in your document. Create a memorable experience for your customers. Include the brand personalities of the different sub-brands

This creative strategy follows the example set by the visual brand architecture, in which the letter M is always utilized but is altered to represent the function of each sub-brand in the hierarchy of brands. When it came to our work, the sonic was always there in the soundscapes, but it was given a certain flavor. We created a variety of soundscapes, including rest soundscapes for seating areas, car park soundscapes to make the space feel safer, luxury soundscapes for the premium shopping areas of the mall, and even a’sound of the sea soundscape’ for the fish counter at Carrefour, all of which contributed to the MAF vision of “Great Moments for everyone, every day” through sound.

Customers were informed that they were entering a Majid Al Futtaim experience through the use of a welcome soundscape that played at every entry to every MAF owned brand within the mall. This was the most significant soundscape in the mall.

“Great moments for everyone, everyday”

The mission of MAF


According to the findings of the pilot soundscape installation, customer happiness climbed by 8%, and consumer energy levels across the mall improved by 9%, resulting in a client satisfaction boost of 9 percent. Atop that, the client was so pleased with the brand recognition strategy we developed and implemented for them that they asked us to repeat the process of assessing spaces and installing the sonic in their other 25 malls, including their sub-brand locations, around the Middle East. The company continues to work with us today, assisting them with specialized sound problems as well as maintaining the equipment we have deployed over 90 various sites.

Diera is located in the heart of the city.

DSS prizes and entertainment draw visitors to MAF’s Dubai malls

With the Dubai Summer Surprises (DSS) festival in full swing, Majid Al Futtaim (MAF), the UAE’s leading mall, retail, and leisure venue operator, has partnered with Dubai Festivals and Retail Establishment (DFRE) to offer a variety of promotions and activities across its mall portfolio throughout the summer. A curated schedule of fashion, entertainment, and shopping experiences for families and teenagers, fashion lovers and foodies, residents and visitors, will be available throughout Dubai Shopping Season (DSS), which began on July 7 and will run until August 20.

If it is watching the latest blockbuster on the largest screen in the region at the recently opened VOX, City Centre Deira, shopping for designer labels at the stunning two-floor Dolce and Gabbana boutique at Mall of The Emirates, gathering with friends and family over a meal at any of the mall’s multiple dining options, or treating the kids to experiences such as Ski Dubai, Magic Planet, Little Explorers, iFly or Vox, MAF’s malls are a fantastic place to spend the This year, MAF and DFRE will bring the popular Alvin and the Chipmunks characters to life with live stage shows, meet-and-greet opportunities, and workshops at City Centre Mirdif, Mall of the Emirates, and City Centre Deira.

This is the first time the characters have been brought to life in the Middle East.

There will be a daily competition on the show, in which listeners and mall visitors will be asked to locate an Emirati cultural artifact at one of the retail establishments.

Highlights include the potential to win a secret fantasy vacation worth AED150,000 at the ‘Spin the Globe’ stand at Mall of the Emirates, as well as the chance to win a trip-of-a-lifetime worth AED10,000 at City Centre Deira and City Centre Mirdif, among other locations.

Majid Al Futtaim – Innovation in the Face of Threat, Leveraging Synergies across Businesses

MAF is an acronym for Majid Al Futtaim. MAF Holdings is a holding company with interests in a variety of sectors throughout the Middle East and North Africa (MENA). In 2019, the firm had revenues of $9.6 billion. 1 The firm has an exclusive franchise arrangement with Carrefour (a grocery retailer) in the region, which is a specific strength of the company. The company also maintains various shopping malls (such as the Mall of Emirates) and has exclusive license rights to several fashion labels (such as Lululemon and A F) throughout the area.

  • When the pandemic struck, MAF was forced to close its malls around the region, which had a negative impact on many of its enterprises.
  • And that is exactly what happened.
  • The result was that the crisis was less severe.
  • When Carrefour shops were closed in March, the company saw a 50 percent boost in daily online sales when compared to the same period in February.
  • As a result, MAF transformed several of its physical stores into fulfillment centers in order to accommodate the increasing demand for its products online.
  • This also enabled MAF to give employment possibilities for its mall and leisure employees.
  • MAF made a number of steps to secure the long-term viability of its marketplace.

As a result, it concentrated on drawing participants from both ends of the market – the vendor and the consumer.

Taking use of Carrefour’s existing client base, for example, contributed to the company’s ability to solve the chicken-and-egg conundrum.

Increasing the number of clients who use the platform and their expenditure will be possible as a result of this.

cinemas, ski Dubai).

Furthermore, to assist its mall tenants through these tough times and to encourage them to use the platform, MAF gave tenants commission-free transactions during April, as well as free last-mile delivery for a period of 30 days during the month.

It is vital to remember that the ecommerce business in the Middle East and North Africa (MENA) is still in its infancy in order to appreciate the potential of MAF’s marketplace.

As a matter of fact, the widespread use of smartphones and social media by customers throughout the mid-2000s prompted many companies to join the digital revolution.

Displayed at Exhibit 212 Currently, there are two major actors in the region: the United States and Russia.

As a result of the acquisition of, a Middle Eastern eCommerce firm, Amazon joined the market in 2017.

14 Ways to Move Forward Given that the ecommerce business has displayed winner-takes-all behavior in most areas, including the United States, MAF will need to utilize its existing assets in order to acquire a significant portion of the unexplored pie in the Middle East and North Africa (MENA).

  • A full-fledged omni-channel strategy should be developed by MAF, which manages 26 shopping malls (15 in the region) and aims to provide a smooth and customized consumer experience across the physical (which gives it an advantage over the other two competitors) and digital worlds.
  • For example, MAF may distinguish itself by letting customers to reserve products in the online marketplace to try in-store in their malls, or by enabling seamless online purchasing and in-store pickups in their malls, among other things (e.g.
  • Another example is that MAF may use data from both online and offline activity (for example, through a rewards program) to construct a more complete picture of its consumers.
  • MAF might also help to curb seller multi-homing inclinations by continuing to offer discounts after COVID and arranging exclusivity agreements where appropriate (e.g.
  • Providing a value-add service, such as data analysis reports based on transactions in their stores and aggregated high-level demand in the region, is another method of accomplishing this objective.
  • MAF should also take advantage of its existing regional footprint in order to expand geographically, in line with its current physical presence in the region.

Yet, there are other difficulties that MAF has to solve.

MAF now collaborates with Aramex to help logistics.

The corporation could consider building up or purchasing (preferred choice) logistic suppliers (e.g.

17 Another problem would be the fulfilment centers and staff.

personnel redeployment and store transformation into fulfillment centers) (i.e.

Conclusion MAF moved immediately to support its Mall tenants in reaction to COVID.

extensive portfolio, physical presence, geographical footprint, visionary leadership) and discover chances to enable it to grab and retain a big portion of the untapped eCommerce market in the MENA area.

logistics, fulfilment centers).

“Majid Al Futtaim earns Dh35 billion in revenue in 2019,” Gulf News, February 2020.

2Majid Al Futtaim,Majid Al Futtaim,Majid Al Futtaim, 3Executive Leadership, Majid Al Futtaim Holdings Ltd.

In April 2020, The National reported that “MAF Retail has seen a threefold increase in online orders since the coronavirus has kept people at home.” 6 “Majid Al Futtaim Reskills and Redeploys More Than 1,000 Employees,” according to a press release issued by the company in March 2020.

“Majid Al Futtaim Launches Online Marketplace Through Carrefour and Welcomes Shopping Mall Tenants and UAE Businesses,”Majid Al Futtaim, April 2020.

14″Amazon completes its acquisition of Middle Eastern e-commerce firm Souq,” TechCrunch, July 2017.

The following article was published by Majid Al Futtaim in April 2020: “Majid Al Futtaim Launches Online Marketplace Through Carrefour and Welcomes Shopping Mall Tenants and UAE Businesses.” In September 2017, TechCrunch published the article “Amazon’s Souq purchases in order to boost Prime-style same-day and next-day delivery.”

Businessman Majid Al Futtaim dies, announces Dubai’s ruler on Twitter

Majid Al Futtaim, the Emirati millionaire who climbed from his humble beginnings as a bank clerk to build an eponymous business empire that included a gigantic Dubai mall with an indoor ski slope, died on Friday. He was 89. He was hailed as one of the sheikhdom’s “most prominent merchants” in a tweet from Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum, who confirmed Al Futtaim’s death in a post on Twitter. . If you have any questions, please contact us at [email protected].

If you have any questions, please contact us at [email protected] or [phone number].

The 17th of December, 2021 He died unexpectedly, and the reason of his death was not immediately known.

Prayers for him and his family, on the other hand, have been spreading on social media in recent days.

It has spread throughout the Middle East, establishing malls and other businesses.

The Mall of the Emirates, the city’s centerpiece mall, is a prominent tourist destination and is home to the world’s first indoor ski slope.

The Associated Press reached out to the firm but did not receive a response immediately.

More information may be found at: After pledging to hire local workers, Majid Al Futtaim would receive favorable treatment in the United Arab Emirates.

Leave a Comment

Your email address will not be published. Required fields are marked *